Oddity Unveils IPO-Linked Digital Security Token on Ethereum

The owner of beauty brand Il Makiage, Oddity, has launched a digital security token — the Oddity Token — on the Ethereum blockchain.

Security tokens allow private companies to raise money before an IPO, potentially improving fundraising opportunities for companies by allowing them to get investment pre-IPO.

The move marks one of the first times a company which is not focused on cryptocurrency has linked its equity ownership to a blockchain-centered security.

“By offering this trailblazing token, we are democratizing investor opportunity by broadening individual access to Oddity securities, as we continue to disrupt and redefine the beauty and wellness category,” said Oran Holtzman, the company’s co-founder and CEO.